What is a

Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable/discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time. 🔎

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Once a #keyword picks up enough momentum, it becomes “trending.” But trending isn’t always a matter of becoming the most popular hashtag on the networks. Each user’s trending topics are unique, based on their location, social connections and interests.

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Though each network has its own way of displaying posts under a certain hashtag, and their own algorithms for specifying trending content, these rules tend to hold true in general across each social platform. .