Start Here: Creating your Perfect Content Strategy

Earlier this year we delivered a Strategy Workshop to help business owners beat the overwhelm and start showing up online! Whilst there were no face to face visits happening due to COVID, having your business marketed online was the only way to get in-front of your customers! Here are a few questions for you to ask yourself to gain clarity about how to show up online and provide value for your audience:

WHY?

1) Why should my audience care about this?

2) Why do I want to post about this topic? Is it because it will help me reach more of my ideal clients, or do I just like talking about it?

3) Can there be a middle ground between the two?

4) What are my core offerings?

WHAT?

5) What are my biggest business goals?

6) What Are my offerings, and how can I use my content to promote them without coming off as salesy?

7) What can I create that will provide my audience with value, while also helping you establish myself as a trusted expert?

8) What do my audience & I have in common that will help me build a genuine relationship with them?

WHO?

6) Who is my ideal client and what do they care about?

7) Who does my audience follow/look up to so that I can research?

8) Who is actually reading my content and how do they typically respond to it?

9) Who has DMed or emailed  me recently asking questions that I can answer in this month’s content?

10) Who do I want to show up as everyday? How do I want my audience to view me?

WHERE?

11) Where does my audience spend most of their time online?

12) Are they more likely to watch a reel of a tiktok video than read an IG caption or a blogpost?

13) Where is my presence really going to be necessary so as not to overwhelm myself with constant content creation

14) Where can I look for inspiration when I'm in a slump?

15) Where can I make an impact?



HOW?

16) How does my audience prefer to digest information?

17) How can I share value in an engaging, easy-to-understand manner that will resonate with my audience?

18) How much effort am I willing to put into my content strategy?

19) How much time does my audience spend reading short form content vs. long form content?

20) How can I prepare my audience for any upcoming new services, products, or launches that I’m planning on?